Advertiser: Esso / ExxonMobil
Media Buyer: Universal Media Netherlands
Service: Dynamic In-Game Advertising
Price Model: CPM
Targeting Strategy: Geo-targeting The Netherlands
Starting July 2nd, 2015 and running until August 31st, 2015, we ran the Dynamic In-Game Advertising campaign for Esso / ExxonMobil, generating awareness of Esso’s ‘FuelYourSenses 360 VR experience’ promotion. The campaign also highlighted the exciting relationship between the McLaren-Honda Formula 1 team and the Esso brand.
The campaign geo-targeted the Netherlands, and ran across various games on Console, Steam, and PC platforms. The ads were delivered in real-time, and could be found on billboards and posters situated throughout the virtual 3D game environments.Campaign Video