Earlier today, RapidFire became an official member of IAB Canada (Internet Advertising Bureau of Canada). According to its website, IAB Canada is the national voice and de facto thought leader of the Canadian Digital marketing and advertising industry, and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Mobile and Video Game Marketers + Developers, Measurement Companies, Service Providers, Educational Institutions and Government Associations operating within the space. As a new member of IAB Canada, RapidFire plans to further expand its in-game advertising reach and services in the Canadian market. We also plan to utilize our membership to take advantage of the many invaluable resources, events, and courses that are offered for IAB Canada members. Additionally, knowing that RapidFire is a proud member of IAB Canada also ensures that we abide by the various guidelines and standards set forth by the organization. This should be

RapidFire was approached by one of the biggest magazines in the geospatial industry, to be included and quoted in their April 2013 issue which features a section on video gaming. The magazine is called Geospatial World, and enjoys a circulation of 15,000 copies to over 140 countries across the globe If you’re in the advertising or gaming industry and haven’t heard of them before, its probably for good reason…because the majority of their reader-base include geographers, surveyors, cartographers, academician, researchers and students, engineers, and developers. The mere fact that an in-game advertising company is featured in a publication of this type is quite a ground-breaking occurrence, and signifies just how big the in-game advertising industry has become. Geospatial World was particularly interested in our ability to geo-target in-game advertising based on a player’s location around the World. Geo-targeting for those that don’t know, is the ability to selectively choose which

RapidFire just wrapped up the Dynamic In-Game Advertising campaign, which promoted History Channel’s new show ‘Counting Cars’. The campaign ran between February 15, 2013 – March 7, 2013, and the ads were delivered inside of racing and driving games for the Xbox 360, PlayStation 3, and Steam/PC platforms. We were also able to effectively geo-target the campaign to the UK market too, so only gamers playing within specific geographic markets within the UK were exposed to the ads. [AFG_gallery id=’3′] With Dynamic In-Game Advertising, the ads take the form of billboards that can be implemented in real-time, inside the video game environment. It operates on a CPM (cost per one thousand impressions) price model, and enjoys many of the same benefits of digital display advertising, such as geo-targeting, frequency capping, and campaign reporting. Couting Cars is a reality TV show that chronicles the daily activities at Count’s Kustoms, an automobile