Starting September 16th, 2013 and running until September 22nd, 2013, we ran the Dynamic In-Game Advertising campaign for the legendary record label Virgin Records, a subsidiary of Universal Music Group. The campaign was promoting the album called “True” by Swedish DJ Avicii, which was released on September 13th, 2013. The campaign geo-targeted the UK, and had advertisements running inside one of the most popular soccer video games in the World – Striker Superstars. As you can see from the screenshots below, the ads were situated throughout the virtual soccer stadium, on billboards, pitch-side hoardings, and post-match scorecards. All of which are locations that you’d expect to see advertisements while going to a real live soccer match, or while watching professional soccer on television. Overall, the campaign was a success. Based on players’ feedback, the majority actually liked the advertisements in the game, and felt that the ads made the game

Earlier today, RapidFire became an official member of IAB UK (Internet Advertising Bureau United Kingdom). According to its website, IAB UK is the trade association for online and mobile advertising. It promotes growth and best practice for advertisers, agencies and media owners. As a new member of IAB UK, RapidFire plans to further expand its in-game advertising reach and services in the UK market. We also plan to utilize our membership to take advantage of the many invaluable resources, events, and courses that are offered for IAB UK members. Additionally, knowing that RapidFire is a proud member of IAB UK also ensures that we abide by the various guidelines and standards set forth by the organization. This should be an important factor for companies and media buyers to consider when choosing an in-game advertising network. To learn more about IAB UK, visit http://www.iabuk.net

RapidFire just wrapped up the Dynamic In-Game Advertising campaign, promoting Red Bull’s sponsored motorbike competition called ‘Red Bull X-Fighters’ The campaign started June 4th, 2013, and was delivered inside of several action and sports video games across Console and PC platforms. We were also able to exclusively geo-target the campaign to gamers residing in just South Africa. With Dynamic In-Game Advertising, the advertisements take the form of billboards that can be updated in real-time, inside of a 3D video game environment. It operates on a CPM (cost per one thousand impressions) price model, and enjoys many of the same benefits and capabilities of other digital display advertising channels – such as geo-targeting, frequency capping, and campaign reporting. Red Bull X-Fighters is a freestyle motocross (FMX) motorbike stunt competition contested within bullrings and similar venues. Alongside the X Games, they are the most prestigious and most challenging freestyle motocross competitions. For