From December 1st, 2013 through to February 17th, 2014, we’ll be running the Dynamic In-Game Advertising (DIGA) campaign for Debonairs Pizza, spreading the word about their new promotion called ‘Amazing Kitchen’. DIGA is the type of in-game advertising that can be served in real-time inside of Console, Computer, and Mobile video games. Dynamic in-game ads are commonly featured on billboards, hoardings, and posters situated throughout virtual 3D game environments. For example, think of a video game that takes place in a Soccer Stadium or in Times Square – you’d expect to see real-life advertisements in these virtual environments – so that’s exactly what our company delivers! For those that don’t already know, Debonairs Pizza is one of the largest chains of Pizza restaurants in Africa and the Middle East. Their new ‘Amazing Kitchen’ promo coincides with their hit TV commercial launched in early December, which highlights the state of the

For two weeks starting mid-November, we ran the Dynamic In-Game Advertising (DIGA) campaign for Paramount Home Entertainment, promoting the Season 8 DVD and Blu-Ray release of TV show ‘Dexter’ DIGA is the type of in-game advertising that can be served in real-time inside of Console and PC video games. Dynamic in-game ads are commonly featured on billboards, hoardings, and posters situated throughout virtual 3D urban and sports environments. For those that don’t already know, Dexter is a critically acclaimed TV series, enjoying 8 successful seasons (96 episodes) between October 1, 2006, to September 22, 2013. The series centres around Dexter Morgan (Michael C. Hall), a blood spatter pattern analyst for ‘Miami Metro Police Department’ who also leads a secret life as a serial killer, hunting down criminals who have slipped through the cracks of justice. Dexter has received four straight Primetime Emmy Award nominations during it’s run. Using our proprietary ad

Starting October 28th, 2013 and running until November 20th, 2013, we ran the Dynamic In-Game Advertising (DIGA) campaign for Paramount Pictures, one of the top film companies in the World. For those that don’t already know, DIGA is the type of in-game advertising that can be served in real-time inside of Console and PC video games. Dynamic in-game ads are commonly featured on billboards and posters situated throughout virtual 3D urban and sports environments. The campaign promoted the smash-hit comedy film called ‘Jackass Presents: Bad Grandpa’, starring Johnny Knoxville as grandpa Irving Zisman. The movie takes a hidden camera format, which bares resemblance to films such as ‘Borat’ and ‘Bruno’. Bad Grandpa is now the fourth installment in the Jackass film series, and was released in theaters on October 25th, 2013. Using our proprietary ad serving technology, we were able to geo-target the campaign (based on a gamer’s IP address) to the Australian market. Australia

This past Friday, PlayStation Magazine UK published a terrific and detailed article on the current value of the In-Game Advertising industry, and why brands & media buyers are investing over $1 Billion dollars annually on reaching this audience. And why wouldn’t they? – industry analysts have conservatively estimated that over 70% of the World’s population play video games, and the gaming industry as a whole is worth more than $100 Billion Worldwide. All that being said, it’s pretty obvious and makes perfect sense to put advertising dollars where the consumers flock. For those of you that don’t already know, Official PlayStation Magazine UK (or OPM for short), is a magazine based in the UK that covers primarily Sony PlayStation related news, as well as general industry news that may relate directly/indirectly to the Sony PlayStation platforms. In the article, our staff at RapidFire were heavily quoted as industry veterans, and

‘Have you got a BIG project? Something that’s ambitious? Life-changing? A cool scheme for you and your crew to have a blast? We want to hear about it. So get your friends together, because you’ll soon be able to sign up for Oxford’s Big Project.’ The snippet above is the innovative message behind Oxford’s latest promo called ‘The Big Project’. For those unfamiliar – Oxford is one of the World’s leading providers of office and school paper products; putting notebooks, notepads, and diaries into the hands of millions around the World. With a target demographic of predominantly teens and young adults attending school, what better way to reach these individuals and spread the word about ‘The Big Project’, than advertising inside of video games? So that’s just what we did! Starting on October 21st, 2013 and running until December 1st, 2013, we ran the dynamic in-game advertising for Oxford, delivering

Starting October 24th, 2013 and running until November 3rd, 2013, we ran the Dynamic In-Game Advertising (DIGA) campaign for Walt Disney Studios, one of the most successful film companies in the World. The campaign promoted the blockbuster film called ‘Thor: The Dark World’, which is scheduled for release on October 30th, 2013. The film is a sequel to the hit 2011 film titled ‘Thor’, and is the eighth instalment in the Marvel Cinematic Universe. The in-game advertising campaign geo-targeted the Portuguese market, and was planned by our talented friends at Carat Portugal. It was decided that we’d deliver the campaign inside of our highly popular soccer video games, due to the extensive reach of this genre and its ability to resonate with Portuguese movie-goers. Using our proprietary dynamic in-game advertising network, we were able to deliver the ads in real-time, and ensure the adherence of a strict time-sensitive delivery schedule.